hyperspace

Innovation through customised sites in Out-of-Home can add PR status to campaigns but the format should also work as part of the communication . The creative message is key regardless of the chosen medium, but unlike television where all creative executions have to fit into a realistic time length for slotting in programme breaks, the Out-of-Home message allows a 360° approach to where, when and how to reach the audience. The term media first can become over used, but the opportunities for advertisers are many, and the Out-of-Home audience is willing to be intrigued and engage with something new or different.